Using the posts feature continuously can have a positive impact on your click-through rate. A GMB post stays on your listing for 7 days and then expires. You can create posts for announcing a new product launch, any ongoing offer or discount, or to inform about any upcoming event. ‘Posts’ is a feature provided for Google my business listing owners that allow them to add rich posts to their account which can be used for doing product promotions or providing information to potential customers.
